Mary Anne ThorntonFeb 14, 20229 min readEvent Marketing Ideas for Small Business OwnersThere is a famous quote from the late motivational speaker Zig Ziglar, “If people like you, they’ll listen to you, but if they trust you,...
Mary Anne ThorntonFeb 7, 20222 min readTwo Ways to Include Social Media in Your Marketing EffortsHello, my favorite solopreneurs! You’ve built up your branding to reflect yourself and the unique value you provide your customers. Your...
Mary Anne ThorntonJan 31, 20222 min readGet Started Branding Yourself with Two StepsYou’ve dreamed of starting your own business for years and finally making it happen. You’ve got your idea, business name, and location...
Mary Anne ThorntonJan 24, 20223 min readCRM Software and Relationship Marketing: Are They Compatible?If you’ve spent any time in your career trying to attract potential customers and retain current customers, you’ve likely used a CRM (or...
Mary Anne ThorntonJan 17, 20222 min readWhat is Relationship Marketing?Relationship marketing. It’s a term you’ve likely heard before, but what exactly does it mean, why is it important, and how can you apply...