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  • Writer's pictureMary Anne Thornton

Two Ways to Include Social Media in Your Marketing Efforts

Updated: Feb 24

Hello, my favorite solopreneurs!

You’ve built up your branding to reflect yourself and the unique value you provide your customers. Your business has grown, but you want to expand your reach further.

Over the last few posts, we’ve discussed the value of relationship marketing and how it connects you with your customers in a mutually beneficial way- where customers find precisely what they need, and you’ve provided that need. Since our world has become increasingly connected digitally, social media efforts, like relationship marketing, work best in their most authentic form.

Creating a relationship-based strategy encompasses more than just throwing together an idea and hoping it sticks; it takes a plan. So, before even considering what social media ideas you can implement into your business, you must plan your strategy.

But how?

The video below, How to Create A Social Media Strategy, emphasizes the importance of planning out a social media strategy (Cyberclick [Inbound Explained- Digital Marketing], 2021, 0:28). 


Now that you’ve learned how to create a social media strategy, you can begin to implement your strategy. 

Looking for ways to start? Here are two ways to implement social media

  1. Start a blog

A blog is a great way to share insight and knowledge about your industry. According to HubSpot, there are many purposes to add blogging to your marketing and social media strategy — more traffic, leads, authority, and a better relationship with your audience (Wainwright, 2021). For more information on the benefits of blogging, please check out their blog post here.


2. Start a Business Page on (platform of choice)

Now that you’ve defined your brand and begun plotting out your strategy, you’ll want to grow your brand on a social media platform. There are so many to choose from; how can you narrow it down? Based on your brand and target market, you will want to focus on which platform makes the most sense. Do you sell life insurance? TikTok may not work for you. Do you provide a home organization service- rows of perfectly aligned storage containers make a more visual impact on Instagram than Twitter. Find your niche and where they tend to hang out.


References

Cyberclick [Inbound Explained- Digital Marketing]. (2021, August 4). How to Create a Social Media Strategy [Video]. YouTube. https://www.youtube.com/watch?v=bBfze1Izahg

Wainwright, C. (2021, May 25). Why Blog? The Benefits of Blogging for Business and Marketing. HubSpot. Retrieved February 7, 2022, from https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht

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